45000 direct listeners

LEADS has implemented Radio program successfully in 500 villages in Jharkhand. The main objective of this program was to build up the capacity of community for assessing and availing different programs and schemes of government using radio as a medium. Thematically prepared radio episodes were heard by 1500 listeners groups of nearly 30 members each were formed under the intervention. At the end of each episode, these 45000 direct listeners knew about various aspects related to topics such as:

  • Right to Information
  • Right to Education act 2009
  • Village Health and Nutrition Day
  • ICDS(AWC) centers
  • Pragya Kendra
  • National Food Security Act
  • Bal Sansad
  • Gram Sabha
  • Janani Suraksha Yojna

The program was supported by Welt Hunger Hilfe (WHH) & European Union. This intervention proved to be the best and affordable medium which possesses the power to change one’s thinking to move in a positive direction. It has created a space for the overall participation of community in decision making concerned with different scheme and program of government. It helped to mobilize the people and effectively impart people-centric information. In a very short period of time, this platform proved that it is a powerful source of dissemination of information in the rural corner of state. People easily are effectively informed about the plan & policies of the government, rights and policies which are targeted to benefit them.


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